mendful
Client: University of Cincinnati | 2018 | Branding, Book Layout, Typography
Mendful is field-guide book for pre-college girls introducing them to mindful clothing care practices.
–
Mendful casts clothing care in a new light, showcasing it as a part of self-care rather than a chore. Self-care is a billion dollar industry, and as the world starts moving faster, people are looking for more ways to relax, unplug, and take time to better themselves. A main pillar of self-care is mindfulness, which is being totally aware in the moment you are living. mendful aims to bring mindfulness to clothing care; from understanding how to shop more consciously, to learning easy mending techniques, to more efficient and money-saving laundry tips.
These tips illustrate the personal and environmental benefits of making these small lifestyle changes.
–
Providing a resource to teenage girls that they can keep with them on their transition into adulthood that gives them access to a few simple and inexpensive clothing care practices allows them to incorporate these habits into their lives at a younger age and ultimately become healthier and more mindful consumers, and fills an education gap that is keeping the fast-fashion industry alive.
