Michele Watches Brand Book

The MICHELE Watches brand book serves as the instruction manual for the personality of the brand outlining the brand DNA, visuals, voice, the customer and mission. 

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As one of the only few luxury watch brands at Fossil, it was important to create a guide that ensured MICHELE would differentiate itself from other brands in the building. Re-designed in 2018, the new MICHELE brand book was the first introduction of brand logo, color and presentation standards. These standards are utilized by teams across the entire company to ensure that MICHELE is always on-brand.