Mielle Organics
Client: Procter & Gamble | 2023 - Present | Campaign Development, Digital Design, Retail, Packaging, Print
Mielle Organics is beauty brand rooted in
science-backed haircare and a commitment to nurturing natural, textured hair.
Known for its ingredient-focused formulas, bold visual language, and community-driven mission, the brand blends high-performance products with an empowering, inclusive point of view. As their Senior Graphic designer, I supported Mielle’s vibrant storytelling through thoughtful visuals that elevate our identity and connect authentically with our audience through seasonal and product launch campaigns, engaging and high-performing digital designs, as well as bringing Mielle to life through physical experiences at festivals and events.
SEASONAL CAMPAIGNS
DIGITAL DESIGN
RETAIL & PACKAGING
EVENTS
COLLECTION LAUNCH
Kalahari Melon & Aloe Vera
The Kalahari Melon & Aloe Vera collection launched in 2025 with a focus on deep hydration and mositure. I led campaign Art Direction, leading with a "fruit sticker" concept to play into our melon ingredients. I created our campaign style guide, as well as developed digital assets, print ads for The Cut, a Times Square billboard, retail towers for CVS, as well as paid and organic social media.
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STYLE GUIDE CREATION
ART DIRECTION
ILLUSTRATION
DIGITAL DESIGN
RETAIL
PACKAGING
MOTION GRAPHICS
SEASONAL CAMPAIGN
2025 Anniversary Sale
The Kalahari Melon & Aloe Vera collection launched in 2025 with a focus on deep hydration and mositure. I led campaign Art Direction, leading with a "fruit sticker" concept to play into our melon ingredients. I created our campaign style guide, as well as developed digital assets, print ads for The Cut, a Times Square billboard, retail towers for CVS, as well as paid and organic social media.
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STYLE GUIDE CREATION
COPYWRITING
ART DIRECTION
DIGITAL DESIGN
SOCIAL DESIGN
Digital Design
Social • Email • Web
The Kalahari Melon & Aloe Vera collection launched in 2025 with a focus on deep hydration and mositure. I led campaign Art Direction, leading with a "fruit sticker" concept to play into our melon ingredients. I created our campaign style guide, as well as developed digital assets, print ads for The Cut, a Times Square billboard, retail towers for CVS, as well as paid and organic social media.
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STYLE GUIDE CREATION
COPYWRITING
ART DIRECTION
DIGITAL DESIGN
SOCIAL DESIGN
